Aljoheri

Professional logo design project with necessary usage guidelines, for a coffee shop called Otto, which means eight in Italian. I met the owner of the cafe and his partner, and we discussed the philosophy, targeting, and all the information needed for depicting the brand. I discovered this idea, to make O letters in 8 shapes, all in italics. The space, contrast of black and white, and the type of weight are expressing the contemporary coffee-making movement.